“Datenqualität ist kein IT-Thema. Es ist ein Führungsthema.”
Diplom-Mathematiker mit 20+ Jahren Erfahrung in Tier-1-Banken. Andreas hat AML-Plattformen für 70 Millionen Transaktionen täglich gebaut und 23 TB Bankdaten in 10 Stunden migriert.
25+ Jahre Führung in Medien und Produktion. Heute verbindet Thomas Unternehmensstrategie mit Datenkompetenz — auf Augenhöhe mit Geschäftsführern, die Ergebnisse sehen wollen, nicht Slides.
The founding story. From the Barbarossa Cup to a data mission.
DJK Erlenbach
Thomas and Andreas meet, not at a conference but at the table tennis table. Twenty-five years of media production meet twenty years of financial mathematics. Two entirely different worlds, one shared ambition.
Barbarossa Cup
They organize a tournament together. Entrants, schedules, results, evaluations. Suddenly they are deep in data. Working on structures side by side turns into a passion.
2020
SIMO is founded as a marketing agency. Within a year the realization lands: marketing without a data foundation is a house without footings. The data comes first. Not the tools, not the software.
2021
The change of course. “Simple marketing” becomes data management. Not a step back but clarity: before a company can do anything meaningful with its data, it has to understand, order and master it.
Today
What began as a conversation between two club mates is SIMO today: MAKE DATA EASY. The mission: to enable the European Mittelstand, Germany's mid-market and its European peers, to lead with data. Business Data Strategy is a boardroom matter, not an IT topic.
Your data stays your data.
Aschaffenburg. Frankfurt. Europe. International.
Home market
DACH
Mittelstand and large enterprises in Germany, Austria and Switzerland. In person on site, at executive level.
European reach
EU & UK
GDPR-native steering concepts, EU AI Act readiness and regulatory expertise for European financial institutions and industrial companies.
International experience
Global
Mandates of the managing directors at tier-one banks in London, Singapore and Frankfurt. International compliance standards, local delivery. We do not disclose client names for data protection and confidentiality reasons.
Get to know us, in 30 minutes.
One discovery call. Free, confidential, at eye level. We will tell you honestly whether and how we can help.